A Truly Southern Franchise Opportunity

Hickory Smoked & Made With Love


Our LocationsOur Story


The Opportunity

  • Net Sales Range $3,537,589 to $1,132,746*
  • Unique Concept and Proven 35 Year History
  • Food Cost Range 35.2% to 32.2%*
  • Other Revenue Streams:
    Catering, Holiday Meals & Retail Items
  • Quick Expansion Possibilities with Lean Labor Model & Scalable Operating Plan
  • Day Parts Lunch & Dinner
  • 5% Royalties
  • 1% National Marketing Fee

* The Table presents the results at 5 affiliate operated dine-in locations that were open at least 12 consecutive months as of December 31, 2018. Table 1 does not include results from (i) one affiliate operated location that was not open at least 12 consecutive months as of December 31, 2018, (ii) 3 affiliate operated carry-out only locations with no dine-in facilities, and (iii) our two affiliate franchised locations in Atlanta for which we do not have access to any detailed financial information, as they are not required to submit that information to us. None of these locations closed during 2018.

Own a Franchise

The Process

  • Prospective franchisees must be hands-on operators armed with a passion for the restaurant industry and a focus on outstanding food and quality service.
  • We strive for operational excellence and expect our franchise partners to adhere to our structure, process, and brand guidelines.
  • Step One
    Complete the Online Application

    We want to get to know you! Share with us why you want to be part of the This Is It! Southern Kitchen and Barbecue family, and what skills and experience make you a great candidate.

    Step Two
    Introduction Call


    We’ll answer your initial questions and verify that you meet the basic requirements for owning a This Is It! Southern Kitchen and Barbecue franchise.

    Step Three
    Initial Interview

    The single most important thing to us is that every franchisee will be able to deliver an exceptional experience to our customers.   Our Operations expert will speak with you about what that means and ensure you are committed to excellence.



    Step Four
    Speak to our Founder
    Mr. Shelley B. Anthony III

    Mr. Anthony is the founder of This Is It! Southern Kitchen and Barbecue and continues to own and operate the stores in Metro Atlanta.  He as well as every member of his family has spent a lifetime building this beloved brand.  Mr. Anthony personally approves every franchisee before moving to the next steps.



    Step Five
    Mutual Due Diligence

    We owe it to each other to take time to ensure we are a good fit for you, and you for us.  You will receive a copy of our Franchise Disclosure Document and be encouraged to visit and speak to anyone at any of our stores about their experience with us.  We will at that time verify your application and conduct reference calls.




    Step Six
    Discovery Day

    Visit our corporate office to meet our stellar team and we’ll take you to one of our stores as well.



    Step Seven
    Business Plan

    You will provide us with a written business plan outlining who, what, when, and how you will develop your own This Is It! Southern Kitchen and Barbecue restaurant.  One of our experts can help with the outline, but you must provide the information and write it up. 

    Step Eight
    Sign the Agreement

    You will receive either a Franchise Agreement (1 store) or Franchise Developer Agreement (multiple stores in one territory).  After the agreement is signed, the real work begins.  Site selection, lease execution, design and construction, training….we’ll be spending a lot of time together! 

    Step Nine
    Grand Opening

    Between 6-12 months, depending on how quickly you secure your real estate, you open the doors to a brand new This Is It! Southern Kitchen and Barbecue.  Congratulations, and welcome to the family!




    What People are Saying

    “Tastes just like your Mama’s!”

    If you want some real southern barbecue and seafood with some soul to it, this will be the place to go.

    Letitsha H.

    “The food here is amazing!”

    I will be a regular customer, and I would definitely recommend this place if someone asked me where to get good from!!

    James K.

    “Excellent job being consistent”

    Rarely do you find a place that does great on the sides and vegetables as much as they do on the entrees. This restaurant does.

    Louis R.

    “Tastiest food I’ve had in awhile”

    It was definitely worth every penny. I now know where to go when I want some good ‘ol ancestral food!

    Verified Google Review

    News & Events

    New Locations Coming Soon

    This is It! Franchising is expanding!  Come grow with us.

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    About Belief Brands

    Belief Brands Partners was formed by Atlanta-based private equity firm Corlex Capital. Corlex has recruited a leadership team for Belief Brands that has more than 100-years of restaurant management and franchise experience.
    The Corlex Partners have sponsored investments in more than 10 restaurant and franchising companies, and have specialized in private equity, investment banking and operations, with a particular focus on restaurants and franchising.
    Along with an experienced board of directors, including Mr. Shelly “Butch” Anthony III, Corlex will oversee Belief Brand’s growth.

    Reach Out

    Interested in learning more?